Aya Rizk El-Masry is a highly skilled Learning and Development Professional with extensive experience in instructional design, curriculum development, and competency frameworks. Aya brings a results-driven approach to designing impactful learning solutions, enabling individuals and organizations to achieve their full potential.
Aya has a proven track record in identifying skill gaps, developing tailored learning programs, and implementing strategic L&D initiatives. Her expertise includes competency framework development, instructional design, gap analysis, and learner experience enhancement. She is adept at leveraging cutting-edge tools like Articulate360, LMS platforms, and video editing software to deliver innovative and scalable training solutions. Aya’s career spans leadership roles such as Senior Learning & Development Specialist at HNI, where she collaborates with senior leadership to optimize learning strategies, and team lead positions at LearnKhana, where she designed engaging blended learning programs and managed diverse learning projects. Aya holds prestigious certifications, including the ATD Membership and CIPT from Missouri State University. Her academic foundation includes a Bachelor of Pharmacy from Modern University for Technology and Information, supplemented by a diploma in Human Resource Management. Aya continually hones her expertise through advanced courses like Gamification for Trainers and Project Management Foundations. Aya contributes actively to the professional development community, serving as the Professional Development Director for the ICF Egypt Chapter. In this role, she spearheads long-term strategies, delivering workshops and seminars that drive member growth.