From Persona To Presence

Join a 4-week practical program and get a clear brand DNA, a 90-day visibility plan, and an elevator-ready story. 

Picture of Dr. Sarah Farouk

Dr. Sarah Farouk

Strategic Communication Mentor

Full Access for Tools & Materials

a 12-week roadmap

4 Modules - 11 Topics - 12 Tasks

8 Mentoring Meetings - 1 Month

Program Overview

This program helps you turn who you are into a clear, visible personal brand that attracts the right people. Across eight in-person mentoring meetings, we clarify your values and real proof points, shape stories that feel honest and relevant, and build a practical 12-week plan you can continue using after the program. The journey includes structured assignments, peer feedback, and concludes with a one-page Brand Blueprint that brings everything together.

Program’s Objectives

  • Be clear on who you are: values, strengths and brand archetype.
  • Say what matters fast: a memorable elevator pitch and 3 proven stories.
  • Publish with confidence: content pillars + 2-week micro-calendar.
  • Plan for growth: OKRs + a 12-week roadmap and a one-page Brand Blueprint.

What you will get

Clear Brand Identity

Confident Value
Messaging

Stronger Visibility

60-Day Action Plan

Certificate of Completion

Before & After Brand Reel

Who Should Attend:

  • Freelancers
  • Startup leaders
  • Fresh graduates
  • Career shifters
  • Content Creators/ public Speakers
  • Aspiring Leaders 

Mentoring Topics

  1. What it is (clear definitions).
  2. Why it matters (global & Egyptian context).
  3. Myths vs Truths.
  4. Core elements of a strong brand.
  1. The role of self-awareness in personal branding
  2. Identify some core brand elements about you
  3. Personality archetypes (Jungian model, 12 archetypes).
  1. Finding alignment between passion, talent, and opportunities.
  2. Aligning identity with aspirations (career, entrepreneurship, leadership).
  3. The gap: “Who I am today vs who I want to become.”
  4. Building a vision Statement (Smart Goals)
  1. Determine your target audience
  2. Quantifying your Accomplishments
  3. Connecting Accomplishments to Audience Needs
  4. Elevator Pitch (Draft 1)
  1. Why stories matter
  2. Storytelling frameworks & what to avoid
  3. Turning Accomplishments into Stories
  4. Stories + Audience Fit
  5. Elevator Pitch upgrade
  1. The Science of First Impressions (7-Second Rule)
  2. Professional Etiquette as Branding
  3. Hooks & Openings
  4. Positioning & Differentiation
  5. Credibility Signals
  1. Polishing LinkedIn
  2. Content Pillars & Idea Generation
  3. Drafting & Publishing
  4. Routine & Habits
  5. Mini-Calendar (2 Weeks)
  1. Arc 1: Strategy & Planning
  2. Arc 2: Systems for Growth
  3. Arc 3: Capstone & Closure

Why To Choose Us

Practical, Not Theoretical

Every meeting includes exercises, assignments, and real application to help you build your personal brand step by step.

Small Group, Personalized Guidance

Receive direct feedback and mentoring tailored to your unique strengths, goals, and professional journey.

A Complete Personal Brand Framework

Move from self-discovery to positioning, storytelling, visibility, and action planning within one structured journey.

Tangible Outcomes, Not Just Insights

Graduate with a Personal Brand Blueprint, content direction, and a practical action plan you can immediately implement.

About Dr. Sarah Farouk

Sarah Farouk is a strategic communication Mentor with nearly 12 years of experience in building clear, consistent brand strategies that help businesses connect with their audiences. Her work focuses on shaping authentic brand narratives and visual identities that reflect a company’s values and leave a strong impression.

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