Persona To Presence

Join a 4-week practical program and get a clear brand DNA, a 90-day visibility plan, and an elevator-ready story. 

Picture of Dr. Sarah Farouk

Dr. Sarah Farouk

Strategic Communication Mentor

Limited Seats

EGP 9000
  • 4 Modules - 11 Topics - 12 Tasks
  • 8 Mentoring Meetings - 1 Month
  • Full Access for Tools & Materials
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Program Overview

This program helps you turn who you are into a clear, visible personal brand that attracts the right people. Across eight in-person mentoring meetings, we clarify your values and real proof points, shape stories that feel honest and relevant, and build a practical 12-week plan you can continue using after the program. The journey includes structured assignments, peer feedback, and concludes with a one-page Brand Blueprint that brings everything together.

Program’s Objectives

  • Be clear on who you are: values, strengths and brand archetype.
  • Say what matters fast: a memorable elevator pitch and 3 proven stories.
  • Publish with confidence: content pillars + 2-week micro-calendar.
  • Plan for growth: OKRs + a 12-week roadmap and a one-page Brand Blueprint.

Who Should Attend:

  • Freelancers
  • Startup leaders
  • Fresh graduates
  • Career shifters
  • Content Creators/ public Speakers
  • Aspiring Leaders 

Mentoring Topics

  1. What it is (clear definitions).
  2. Why it matters (global & Egyptian context).
  3. Myths vs Truths.
  4. Core elements of a strong brand.
  1. The role of self-awareness in personal branding
  2. Identify some core brand elements about you
  3. Personality archetypes (Jungian model, 12 archetypes).
  1. Finding alignment between passion, talent, and opportunities.
  2. Aligning identity with aspirations (career, entrepreneurship, leadership).
  3. The gap: “Who I am today vs who I want to become.”
  4. Building a vision Statement (Smart Goals)
  1. Determine your target audience
  2. Quantifying your Accomplishments
  3. Connecting Accomplishments to Audience Needs
  4. Elevator Pitch (Draft 1)
  1. Why stories matter
  2. Storytelling frameworks & what to avoid
  3. Turning Accomplishments into Stories
  4. Stories + Audience Fit
  5. Elevator Pitch upgrade
  1. The Science of First Impressions (7-Second Rule)
  2. Professional Etiquette as Branding
  3. Hooks & Openings
  4. Positioning & Differentiation
  5. Credibility Signals
  1. Polishing LinkedIn
  2. Content Pillars & Idea Generation
  3. Drafting & Publishing
  4. Routine & Habits
  5. Mini-Calendar (2 Weeks)
  1. Arc 1: Strategy & Planning
  2. Arc 2: Systems for Growth
  3. Arc 3: Capstone & Closure

About Dr. Sarah Farouk

Sarah Farouk is a strategic communication Mentor with nearly 12 years of experience in building clear, consistent brand strategies that help businesses connect with their audiences. Her work focuses on shaping authentic brand narratives and visual identities that reflect a company’s values and leave a strong impression.

Alongside her marketing work, Sarah supports individuals and teams through consulting, training, and mentoring, combining strategic thinking with a people-first approach to help them grow with confidence and purpose.

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Frequently Asked Questions

  1. Fill Application Form 
  2. Book Initial Call (15–20 min) — discovery call.
  3. Receive confirmation + invoice

Yes, contact us for customized cohorts

Two 3-hour physical meetings + 2–4 hours of assignments